In late 2025, Nigerian social media influencer Peller made headlines again when he unveiled a brand-new luxury vehicle that has captured the attention of fans and critics alike. The TikTok star, whose real name is Habeeb Hamzat, shared footage of himself behind the wheel of a 2025 Mercedes-Benz GLE 450, a high-end SUV valued in Nigeria at close to ₦300 million, reaffirming his status as one of the country’s most discussed online personalities.
The reveal quickly went viral, not just because of the car’s price tag, but also because it reflects broader trends in Nigerian youth culture, where luxury purchases by social media stars often become cultural talking points.
A Luxury SUV Worth Talking About
The Mercedes-Benz GLE 450 is part of the company’s mid-to-large luxury SUV line, known for combining performance, comfort, and cutting-edge technology. In 2025, a new GLE 450 in Nigeria typically ranges between approximately ₦238 million and ₦290 million, depending on the trim level, features, and dealership pricing.
Experts note that prices for luxury imports like the GLE 450 are influenced by several factors, including:
Import duties and taxes
Dealer markups
Exchange rate fluctuations
Even the base model of the 2025 Mercedes-Benz GLE 450 can command a premium once all costs are factored in, which helps explain why the vehicle associated with Peller is widely thought to be worth around ₦300 million on the Nigerian market.
The GLE 450 is powered by a refined turbocharged engine paired with a mild hybrid system, offering both smooth performance and advanced driving comforts. It also boasts a luxurious interior, state-of-the-art infotainment systems, and safety technology that appeal to affluent SUV buyers.
Peller’s Rise and Public Reaction
Peller first gained widespread attention through TikTok, where his streams, comedic content, and energetic personality have earned him a large following. His online presence has opened the door to brand partnerships, media deals, and a growing profile in Nigeria’s digital entertainment space.
When he posted a video showcasing the GLE 450 — including features like Apple CarPlay and hands-free messaging — reactions poured in from fans and social media users alike. In the clip, Peller was seen smiling behind the wheel and interacting with technology inside the SUV, a moment that quickly attracted thousands of views and comments.
Some admirers celebrated the purchase as a symbol of success, pointing to Peller’s journey from grassroots content creator to a high-profile influencer with assets many aspire to own. Others raised questions about spending, income sources, and the sustainability of luxury lifestyle displays in an economy where the average consumer faces significant financial challenges.
The responses spanned admiration, curiosity, and rivalry — all common reactions whenever a public figure reveals a high-value purchase.
Beyond the GLE: Peller’s Luxury Collection
This is not Peller’s first luxury car acquisition. Earlier in 2025, he surprised fans by showing off a different Mercedes-Benz model, a GLC 300 Coupe, which he had added to his collection.
Over the past few years, he has been documented acquiring several vehicles and showcasing them online, each revealing a different stage of his financial growth and public image development. These purchases, while celebrated by many of his followers, also fuel debate about online fame and material aspirations.
The Broader Trend and Why It Matters
Nigeria’s social media culture has become closely tied to visible symbols of success, especially luxury vehicles. When influencers like Peller reveal high-end purchases, it resonates with large audiences because it represents potential success in an era where many young people are turning to digital platforms for opportunity.
However, such displays also highlight tensions around:
Economic inequality
Consumer expectations
The gap between online perception and real-world finances
These conversations are especially strong in Nigeria, where social media fame can quickly translate into public scrutiny, admiration, and criticism all at once.
Peller’s Mercedes-Benz GLE 450 therefore represents more than a personal luxury purchase. It signifies the intersection of digital influence, material culture, and generational aspirations in the country’s entertainment ecosystem.
What This SUV Represents
For Peller and fans who celebrate him, the GLE 450 symbolizes achievement, ambition, and the rewards of growing an audience in a competitive digital space. It also reflects the broader global trend of influencers using luxury lifestyle content to engage followers and build personal brands.
For others, it underscores how quickly social media fame can elevate financial expectations and influence cultural values — often bringing intensified discussion about priorities, wealth, and professional stability.
Whether admired as a success story or critiqued as a luxury flex, Peller’s acquisition of a 2025 Mercedes-Benz GLE 450 adds a significant chapter to his public narrative and keeps him at the center of conversation among Nigeria’s digital audiences.
Final Thoughts
Peller’s ₦300 million Mercedes-Benz GLE 450 is one of the most talked-about luxury reveals among influencers in 2025. It reflects not only the rising spending power of some digital creators but also the growing influence of social media lifestyles on fans and followers across the country.
While the precise pricing of such a vehicle can vary based on trim, features, and import costs, the association of this SUV with Peller’s name underscores how material milestones can shape public perception and define moments in a creator’s career.
As the line between online fame and real-world success continues to blur, displays like this one will likely remain central to how audiences judge aspiration, achievement, and influence.